INSIGHTS & FAQS
Practical starting points for your next acquisition conversation.
CAMPAIGN PLANNING / 01
Start with the business outcome. Then describe your audience, offer, geographic coverage, preferred channels and the capacity of your sales team.
Define a useful enquiry in plain language. Include qualification criteria, required fields and how quickly your team can follow up. Agree how feedback will reach the campaign team.
PERFORMANCE / 02
A low acquisition input cost tells only part of the story. Contactability, audience fit, qualification and downstream conversion help explain whether a source is useful.
Agree definitions and a reporting window before comparing results. Feed outcomes back by source so decisions are based on a consistent view.
DELIVERY / 03
Agree where enquiries will arrive, which fields your team needs and what happens when a record is incomplete. Test the journey before increasing activity.
Clear ownership matters: someone needs to act on the enquiry, report the outcome and resolve delivery issues.
Aura combines data profiling and modelling with B2B and B2C data, enrichment, lead generation and campaign delivery. We help businesses understand their audiences and turn that insight into practical acquisition decisions.
Yes. We support business and consumer audience briefs. For B2B, we consider company fit and relevant contact roles; for B2C, we shape selections around the consumer proposition. Available fields, sources and permitted uses are agreed for each campaign.
Yes. Start with the decision you want to make and the data you already hold. We can discuss profiling, segmentation and suitable enrichment, with matching criteria, data-use requirements and outputs agreed before work begins.
Profiling describes the characteristics and differences within an audience. Predictive modelling uses available data to estimate an outcome, such as likelihood to respond. A useful model needs suitable data, validation and campaign testing.
No. A score estimates a defined outcome based on available information. It does not prove purchase intent, guarantee conversion or establish permission to contact the person.
Yes. Start with the issue you want to solve: audience fit, data quality, contact strategy or lead handover. We can discuss a focused brief as well as a wider acquisition programme.
API delivery is part of the proposition. We agree the destination, required fields, validation and delivery approach with you before confirming the setup.
Pricing depends on audience, channel, qualification, volume and delivery requirements. Share a brief so we can assess availability and propose an appropriate scope.
No. Sales depend on the proposition, customer fit and follow-up as well as the campaign. Agree meaningful quality criteria and a measurement plan before committing to activity.
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